As of March 2019, the tribe's upgrade budget was significantly increased to over $2.4 billion, split mainly between this location and the Seminole Hard Rock Hotel and Casino Tampa.

On May 9, 2014, Seminole Chief Jim Billie announced a $100 million upgrade of the tribe's casinos, with much of that spent on the Hard Rock Hollywood location, including improved entryways, center pool bar, pool facility upgrades, updated hotel room and suite interiors, and a new restaurant. Between the existing 12-story hotel, new Guitar Hotel, and new Oasis Tower, over 1,200 hotel rooms became available in October 2019. The expansion also included a 42,000-square-foot (3,900 m 2) 'Rock Spa', and over 20 new dining and nightlife destinations. The Hard Rock's $1.3 billion property expansion project added a 450-foot (140 m) tower designed to appear as a pair of guitars, back-to-back, with lights providing the imagery of guitar strings and 638 rooms alongside a seven-story, 168-room 'Oasis Tower' overlooking the pool cabanas -all scheduled to open on October 24, 2019, several months in advance of Super Bowl LIV being held in Miami on February 2, 2020.

Guests are greeted by a 50-foot (15 m) tall signature Hard Rock guitar, (based on a Gibson electric guitar model) at the entrance of the hotel, along with a massive LED advertising screen at the front of the main parking garage. The resort currently has a 12-story 'classic Hard Rock Hotel' with 469 guest rooms and suites. Hotel Construction work in progress, December 2018 A large expansion was completed in October 2019.

The property currently has three hotel towers, a 140,000 sq ft (13,000 m 2) casino, large poker room, a 4-acre (1.6 ha) lagoon-style pool facility with a center bar and many private restaurants, shops, spa, cabanas, bars and nightclubs, and the Hard Rock Event Center. Seminole Hard Rock Hotel & Casino Hollywood, also known as The Guitar Hotel, due to its tower constructed to resemble a Gibson Les Paul guitar, is a hotel and casino resort near Hollywood, Florida, United States, located on 100 acres (40 ha) of the Hollywood Reservation of the Seminole Tribe of Florida.

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